On the Web:

Advertising & Media

AdCracker.com  "An i-tool to create marketing & advertising concepts or campaigns." Somewhat cartoonish, but good advice.

Adflip  A great resource for classic and contemporary magazine ads. Search by year or magazine or sample one of Adflip's categories like "What's Hot."

Advertising World  Information includes online discussion lists, lists of sites featuring online advertisements for specific products, and a page of unconventional media. 

Adweek Online  News, features, and a "Creative" section that gives current best spots and an advertising portfolio.

American Association of Advertising Agencies  Membership Directory that lists agencies alphabetically or by state. Gives full contact information. Includes a list of agency Web links.

Gebbie Media Directory  7,000 links to print and electronic media on the Internet and 2,800 e-mail addresses for Radio and TV stations as well as links to Internet/computer related magazines. Tips on public relations and internet marketing are also included.

Interactive Advertising Bureau  Global, not for profit association devoted exclusively to maximizing the use and effectiveness of advertising on the Internet. Articles helpful for people who wish to advertise on the Web.

Internet Advertising Resource Guide  Offers articles and links to sites on the topics of Planning, Development, Management, Research, and Teaching.

ClickZ Resources: Ad Resource Guide  Lists resources for the Web advertising and marketing community. Web marketers can use the site to do research, build contacts, and keep up to date on the latest happenings in Internet advertising.

DoubleClick  One of the major online advertising companies for Web advertising, DoubleClick focuses on solutions that make Internet advertising work for Web Publishers and Web Advertisers. A great site for large advertisers but not really for the smaller e-merchant.

ValueClick  Provides services for both hosts and advertisers. Also provides performance-based banner advertising to advertisers and Web publishers based on the "cost-per-click-through" pricing model. "Advertisers pay only when a person 'clicks' on a banner to their Web site, giving them a cost-effective solution for attracting targeted, high quality customers."

In the Library: 

• Advertising Age 
  Weekly newspaper of the advertising industry. Annual reports: Agency Report, Top Brands, Top Agencies Media Billings, Top Foreign Agencies, etc.
   
• Adweek 
  Publishes edition for each of six regions, e.g. the West, with national and local news of interest to the region. Also published an agency directory. 
   
• Bacon's Media Directories: TV/Cable, Radio, Magazine, Newspaper 
  Not as comprehensive as some of the above directories but each directory gives more information for the particular media outlet. Extensive personnel listings. Arranged in multiple categories. 
   
• Bacon's Metro California Media Directory
  Combines newspapers, news services, magazines, TV, cable, radio, freelance journalists into one volume. Indexed by media and personnel. Basic information for each media outlet including a "profile" statement that describes the editorial policy.
   
• Broadcasting and Cable Yearbook 
  Comprehensive directory to radio, television, cable stations, networks, syndicates, etc. 
   
• Standard Directory of Advertisers 
  Companies arranged by product classification. Information on companies includes: address, telephone, fax, officers, products, divisions, sales, ad agency, etc. Index by company and brand name. Contains ranked list of top advertisers and top agencies. 
   
• Standard Directory of Advertising Agencies 
  U.S. agencies with address, telephone, fax, executives, billings by media, accounts. Contains ranked list of agencies and lists of media service agencies, public relations firms, personal names. Special market index. 
   
• Standard Rate & Data Service 
  Separate directories give advertising rates for various media: consumer and business magazines, radio and television, newspapers and community publications, direct marketing lists. Useful for both advertising costs and market profiles. 

Search for more titles on "Advertising"

Go to the Library catalog

On the Library network:

• Business & Company Resource Center
  A large collection of business articles can be found here. Search for articles on Advertising or do a search by industry. 7310 is the SIC code for Advertising. To see related categories, simply click on "Industry" at the main menu and enter "Advertising" as your keyword.
   
• Infotrac OneFile
  Find newspaper & magazine articles about advertising in this general periodicals database, which includes many business & consumer publications such as Advertising Age (full text), Adweek and Brandweek.
   
• Newsbank
  Look for newspaper articles about the advertising industry in America's Newspapers, which provides full text to the Los Angeles Times, Washington Post, Chicago Tribune, USA Today, and many more regional and national newspapers from roughly 1985-present. Search Noticias en Espaņol for articles in Spanish.
   
• Reference USA
  Locate marketing and advertising agencies in the U.S. with this extensive small to large-sized business database. Searchable by city, zip, business type, company name, size of company, and more.

Go to the Library's databases